Indian e-commerce giant Flipkart on Tuesday accepted its below expectation performance with an apology and promised to come better prepared next time.”While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday. And this is not acceptable to us,” Flipkart founders Sachin Bansal and Binny Bansal said in a joint e-mail to customers.
The e-commerce firm said 1.5 million people shopped at its portal on October 6 to take benefit of the one-day sale scheme. The company claimed it sold products worth over Rs 600 crore in just 10 hours under the scheme.
“And though we saw unprecedented interest in our products and traffic like never before, we also realised that we were not adequately prepared for the sheer scale of the event. We didn’t source enough products and deals in advance to cater to your requirements,” the founders said.
They added that the load on server led to intermittent outages that impacted shopping experience on the website. Flipkart had deployed nearly 5,000 servers and had prepared for 20 times the traffic growth – but the volume of traffic at different times of the day was much higher than this, the mail said.