Masaba has been roped in to add her personal twist to Anouk and develop signature designs in Indian wear that will be exclusively available on Myntra.
“I was absolutely thrilled and honoured when I was asked to creatively head Anouk for Myntra. Anouk personifies the young Indian woman who I like to speak to through my designs,” Masaba said in a statement.
“She has a passion for life, flair for fashion and loves unique bold design concepts. I can’t wait to translate all these beautiful elements into my designs for Anouk and create a versatile style experience for Myntra’s consumers,” she added.
Speaking on the collaboration, Mukesh Bansal, CEO, Myntra, said, “Masaba’s journey in the Indian fashion industry has been remarkable. We are very proud to welcome Masaba to Myntra and look forward to a long and fabulous association.